Entrepreneurship is a big step in life. When you choose to start your very own business you have many things to cover. Such as the need for your business type in your area or are there other businesses similar to your own in the area. These are thing that will lead to your success in your business. One of the biggest parts of starting up a company though is simply getting your name out there. It tends to the hardest part of building your business up. So what do you do? You could make a webpage but Google or Bing pull up the most frequently visited sites. Make a Twitter or Instagram? Maybe, if your already well into your business career. The best answer is Facebook and here are ten reasons why.
Reason #1 out of 10: Reach and connection.
Many people think Facebook is strictly for college students, well not anymore. 67% of the population uses social media. People with an average income of 50,000 spend 65% of their time on social media. People who make 75,000 annually spend 68% of their time on a social media website. Facebook has 1.19 billion monthly active users. Facebook is an easy way to reach out to a wide variety of people and stay in touch with business customers making them what to use your business again. Statistics show that only 2% of sales are closed in the first meeting, but 98% of sales are sold when trust is built so the easy solution to success is to keep in touch.
Reason #2 out of 10: Cost Effective.
In 2013 U.S. social media ad spending cost 2.76 million dollars. So yes in a sense you could spend the money to put your ads out on the social media if you feel that will get you noticed. Statistically though, people who saw messages for beer in magazines and online were 20% more likely to buy the brand than those who saw the message online only. So if you’re spending on social media ads be prepared to spend on TV and magazine ads as well. So why not just make a Facebook page for your business. Going the Facebook way is not only free but people can give you feedback on your company’s work, and if one person likes a Facebook business another will see and like as well. So on and so forth. Your business page will spread like wildfire.
Reason #3 out of 10: Time and flexibility.
Online marketing through social sites gives you more flexibility in the type of promotion you do. Regular communication keeps your customers thinking about your business. You can send out information on special deals, general information or tips about your industry, company information and contests. The informal nature of the sites allows you to share things you wouldn’t with traditional print advertising. Social networking allows you to instantly send out information to your followers. Traditional marketing requires printing time and may only run a few times. You must plan out your marketing and promotions well in advance. With social media, you can post information immediately as the need arises.
Reason #4 out of 10: Easier referrals and hiring.
When you build an online presence for your company, you likely will reach potential employees who are savvy in social networking. The larger candidate pool of individuals with technology experience allows you to find the best candidates when you have openings. These individuals can then use their social networking skills to further promote the company online. 86% of people look for jobs online and 32% do it through social networking. Word-of-mouth referrals from current, satisfied customers give you an option for gaining new clients. Technology makes it easier for your customers to share your information with their online friends and acquaintances. When your customers follow your profile online, they can refer it to their friends. When they post to your page or refer to your company, their friends see your information. 67% of women gossip and 55% of men do as well. Wouldn’t you want to have them talking about your business?
Reason #5 out of 10: Increased web trafficking.
Your social networking profiles provide a tool for driving traffic to your company’s main website. This is particularly beneficial for web-based companies who do most of their business online. Including your website address in your Facebook profile and mentioning it in your regular posts leads more people to visit it. 97% of businesses use social media to market themselves. 86 % feel social media is an important part of their marketing efforts. 62 % of businesses spend 6 hours or more each week on social media marketing. 17% spend more than 20 hours each week. Approximately 46% of online users count on social media when making a purchase decision.
Reason #6 out of 10: Branding.
Social media aids in “branding” your business. The messages, photos and videos you post on your profile pages build an image of your business. Carefully planned posts that consistently carry the same tone and message build your business’s brand. Making your business known and recognizable is a big part of making your business successful. If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. 93% of marketers are using social media for business, you can probably find someone to help out. 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. 40% of people will respond better to visual information than plain text. Posts with videos attract 3 times more inbound links than plain text posts. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content saw a 65% increases in engagement. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. “Branding” your business visually helps in attracting people.
Reason #7 out of 10: Facebook Connect.
Connect is the Facebook initiative that has the greatest long-range impact. By integrating Facebook closely, it makes it easier for use to keep in touch with business consumers and friends. Instead of having to go to Facebook and other sites to visit our friends, they travel with us online and on the move. Even Yahoo! and MySpace are using Facebook integrations. A perk of Facebook Connect is Facebook Fan Box, a tool used for enabling your Web site visitors, YouTube video watchers, or email newsletter receivers to become a fan of your brand – without even having to go to Facebook.
Reason #8 out of 10: Customized news feeds.
Facebook’s recent change in its news feed means that just because someone is your fan, does not mean they will see your wall posts or status updates (true for individuals, and brands). Instead, the default news feed is now comprised of posts that Facebook thinks you’ll like, based on your interactions in the past and interactions by your friends with that Facebook user. Meaning your business page or pages will be directed toward people who are more likely to “fan” or “like” your page leading to the consumption of your product or work.
Reason #9 out of 10: Sales using Facebook advertising.
Facebook launched the ability to advertise on their media in 2012. Since then billions of businesses have used this to micro-target their customers. You can use Custom Audiences to target using email lists or you can use Partner Categories to target an industry such as small business owners.
Reason #10 out of 10: POPULARITY.
People always say popularity is not needed and things of the sort but let’s be honest, when it comes down to it popularity between businesses is key. Facebook is full of people who consult other people on what they should do and who they should purchase from. If “Jenny” from Facebook says she loved your business then some of “Jenny’s” friends are going to take a look at your business and so on and so forth. If you don’t have a Facebook page when “Jenny” mentions you though, people aren’t going to give you the time of day before their attention is caught by something else. Popularity in social media and population is key.