Now a day sometimes it’s hard to get in contact with new customers due to the fact that there are so many different businesses and companies that offer the same services. You can always choose advertising threw TV and magazines or even advertise by billboard. The issue with these things though is the high costs. Studies show more people are likely to look into a business if they see advertisements threw more than just one source. This means that you need to plan on shelling out even more money on advertisement. The costs for city and interstate bill boarding alone averages from 900 to 2,500 dollars a month. I’d say it’s time for a new approach. Why not try email marketing?
Email marketing is the sending of regular emails with updates and information on your business or company. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. There are two different types of email marketing.
- Transactional emails: Transactional emails are typically sent based on a customer’s action with a company or business. Transactional messages usually include dropped basket messages, purchase or order confirmation emails, and email receipts. The primary purpose of a transactional email is to relay information on the action of the customer. Due to its highly viewed rates (51.3% compared to 36.6% for email newsletters) transactional emails are the perfect opportunity to engage customers; to cross-sell or up-sell products and services, to introduce or extend email relationships with customers, and to answer questions.
- Direct emails: Direct emailing is a lot simpler. It involves sending an email to release a promotional message. Businesses and companies usually gather a list of customer email addresses to send promotional messages to, or they can rent a list of email addresses from service companies.
Email marketing also happens to be relatively easy. You can even use a 3rd party company to set up your email marketing which takes the hassle off of you or your business. When using these companies you usually get pre-done templates to make your promotional emails eye catching, you get easy social media integration, and mostly fair pricing. About 500 contacts used for email marketing averages about 10 to 15 dollars monthly. Even if you have a higher number in your email list, say 25,000 people, you would only average about a 149 dollar monthly bill.
Using a third party company for email marketing is also fairly easy, simply because they walk you through the steps needed to successfully set up your emailing. They also usually allot you other perks like media. Email marketing is usually set up to send emails automatically as well. You can set up what emails you wish to send to whom. For example, you can send a different message every so often to people who use your business for hosting, and a completely different message for people who are interested in your applications. Email hosting is simple, easy, and light on your pocket, making it a perfect option for releasing your business advertisement and information.