Choosing the best keywords for your new or existing site can be a long and confusing process. Today we’re going to tackle a few of the common ones.
Q. How do I choose the best keyword?
A. The ideal keyword is one that matches your content, had a good number of monthly searches (preferably 1,000 – 100,000), and is at a competition level that you can be considered for.
Q. What if it has a low number of searches?
A. Depending on your niche a lower number of searches may be normal. You can still optimize a single page for a single keyword but you can also use multiple keywords on a single page. If you do this, then the keywords should be similar enough to be related.
For example the keywords “rubber dog toys”, “squishy toys for dogs”, and “toys for dogs” could all be used on one page. This is a good solution if you do not have the time or content available to create a page for each one or if there are too few searches.
You should still choose one of these to serve as the main keyword since you may not be able to optimize areas such as the title, meta description, and H1 for all of them at once.
Q. What does it take to rank for this keyword?
A. Hard work and time. We first need to optimize the page for the keyword. This includes but is not limited to using it in the title, meta description, H1 – H6 tags, the first and last sentence, image names, image alt tags, links, and using related keywords.
Once on-page optimization is completed we now have to share the content and get traffic to the site. Methods for this include social media, newsletters, article directories, and mentions/links from other sites.
You can learn more about on page SEO here: http://www.protofuse.com/blog/on-page-seo-infographics/
Q. How much traffic can I expect to receive?
A. The top spot on google receives roughly 32.5% of the traffic. This number seems low but factors such as ads, local results, and users changing their minds affects the Click Through Rate (CTR). You can see the percentages based on position on this article: http://www.protofuse.com/blog/first-page-of-google-by-the-numbers/
Q. Do I need a large amount of content to rank?
A. Content is a major factor; Google is looking to provide users with the answer to their search by giving them the best result. The recommended lengths are at least 800 words for the average page and 1400 – 2000 words for a blog article. This allows you to not only provide the same data as others but information that is not found anywhere else.
Our goal with page content is provide users what they are looking for so that they never have to look anywhere else.
Q. How do I make money from this?
A. Once you receive a visit the goal is to drive, or funnel if you will, the user to a page that gets them to sign up, call you, or buy something. This is called your Call To Action (CTA) and there should be one on every page.
Think about what your goal is and then drive your customer to that point. Make it easy for them as if they get bored, or if it requires too much effort, they will go elsewhere.
Q. What about Google AdWords or Facebook Ads?
A. Paying for ads, especially Facebook Ads, can drive a massive amount of visitors to your site at a premium. With Facebook you can define your ideal customer and display ads only to them. At the same time, you are getting the name of your company out there and providing brand awareness.
You should always send them to a landing page, NEVER the homepage. Remember we want to always try and convert a visitor into a customer and begin recouping our money.
Q. This seems like a lot of work.
A. SEO requires a lot of work and planning and is a never ending process. Your competitors are doing the same thing as you and the world of SEO is constantly changing. Even search engines such as Google are hiring SEO companies. http://searchengineland.com/google-is-hiring-an-seo-to-improve-their-ranking-in-google-225320