Every experienced business owner knows that the best way to skyrocket your sales is by marketing. How do you market your business? Bill boarding or email marketing? How about podcasting? Podcasting is the process of creating informative videos, pertaining to your business or business plans, for your fellow business associates or customers to view. These videos can be solo videos covering information, Q&A videos for those who need your opinion or just have a few questions they think you could answer, or even interview videos if you want other people’s intake on the subject of your podcast.
There are a few positive sides to video podcasting that any business men or woman should take a look at. Despite the size of the business you can always use video podcasting as a marketing/branding platform due to the fact that it is simple and inexpensive. Podcasting is also an easier way to gift information to the public based on the fact that they can listen while preforming other acts instead of attempting to find time to read sometimes rather lengthy articles. Podcasting literally speaks into your audiences mind making them more likely to remember information. Last but not least is the subscription option, should your audiences subscribe to your videos they will receive updates automatically when you post another podcast. This tends to be more convenient then having to send out emails and newsletters.
Podcasting can be a little difficult initially but just a little hard work pays off. It is a good idea to make frequent videos to keep your audience interested. It’s also helpful to have a work flow plan set up for each podcast video and templates tend to keep your plan in line as well. Make sure your podcasting performance stays interesting and your video length stays around 15 minutes as not to over work your audience. Podcasting is also a great way to get people to visit your website or blog. You just need to a little bit of persistence and a good head for informative information and podcasting is the key for you and your business. It’s as simple as a plan to follow through with, an upload to iTunes, and you can have hundreds of people tuning into your podcast and what your business has to offer.
Here is a chart showing success rate percentages of social media and podcasting over the past couple of years.